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Digital Marketing Training with Free SEO Tools (Duration : 90 Days ) Rs. 10,500/-

Digital Marketing Training with Free SEO Tools

Description

As part of the training, you will learn how to promote your business online, how to increase sell and multiply profit. During the project, you will learn how to create online marketing strategies for a Business using various techniques.   After successful completion of this session, participants can expect to have the skills required to work efficiently.

HTML Basics

  •  Web Page Basics: What is HTML, JavaScript,CSS
  •  Basic HTML Tags to create a web page
  •  HTML Tags for SEO: Title, H1, META Tags, IMG, A

On-page SEO

  •  Title, H1, Meta Description, Keyword Usage
  •  Crawling: XML, HTML Sitemaps, Robots.txt
  •  Content Clusters (Creating SEO-based content)
  •  Negative on-page to avoid

Technical SEO

  •  URL Architecture
  •  Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
  •  301 Redirects

Mobile SEO

  •  App Store Optimization
  •  Mobile Websites : Responsive, Adaptive, Dynamic
  •  Optimizing for Voice Search

Schema Markups

  •  What is Schema & Why is it relevant to SEO.
  •  Schema Types - Micro, JSON-LD
  •  Common JSON Schema Tags - Organization, Website, BlogPosting, LocalBusiness
  •  How Schema shows up in SERPs

Measurement with Google Analytics

  •  Basics of Google Analytics
  •  SEO Metrics to Measure - On-page, Off-page, Technical
  •  SEO Reporting

SEO Resources, Careers in SEO

  •  Top Blogs to follow for SEO
  •  Free Learning Resources-Moz, Google Analytics
  •  A career in SEO

  •  What is Link Building
  •  Link Building Tactics
  •  Manual Link Building Process
  •  Link Building Metrics

Social SEO

  •  Quora
  •  YouTube Video SEO
  •  Slideshare, Scribd and other social channels for SEO

Local SEO

  •  What is Local SEO, Pigeon Update
  •  Google My Business, Bing Places
  •  Local Pages on your website
  •  Local listings / citations

SEMrush.com Backlink

  •  Backlink audit of one website
  •  How to audit backlinks of competitors and gain
Create your own blog. Learn to create a Google Analytics account and analyze the metrics of your blog using Google Analytics.
• Introduction
• Creating a blog
• Creating a Google Analytics account and linking to blog account
• Implementing Google Analytics
• Web Ranking
• Major Search Engine
• Page Rank
• Ranking Algorithms
• Assignment
Learn how SEO works and how you can improve the page rank of your blog by using different SEO tools.
•  Importance of a Search Engine
•  SEO-On Page Optimization
• SEO- Off Page Optimization
• Direct Link Exchange/Direct Link Building
• SEO-Essential Tools
• Assignment
 Learn how to create an effective email campaign and ways to reach out to more Users.
•  Benefits of Email Marketing
•  Creating an email campaign with Mail Chimp
•  Best practices to collect email ids
•  A/B Testing of mailers
•  How to avoid spamming
•  Assignment
Search, Display and Video: Learn how to use different advertising mediums like Google Ads, YouTube.
 Also learn to implement A/B testing for these ads.
•  SEA-Google Adwords
•  SEA-Microsoft Ad Center (Bing Ads)
•  Display Advertising
•  YouTube Advertising
•  A/B Testing
•  Assignments  

Learn to create advertising campaign for mobile users and how to advertise your app for maximum installs.
•  Mobile Marketing - Overview
• Targeting Mobile Users
•  Assignments  
Platform, ORM & Automation: Learn how to use different social media platforms and tools to advertise your product effectively.
•  Social Media Marketing - Overview
•  SMO-Facebook
•  SMO-Linked in
•  SMO-Twitter
•  SMO- instagram
•  Assignment

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